Google’s underhanded plot: Keep your history [ September 2nd, 2008 ] Posted in » all
So, is there really a good reason to keep your history other than it is a hassle to delete it? Maybe not for you, but there is for Google. WIth many users using what everyone is now calling “porn mode” on Chrome, or Incognito Mode officially, Google is telling us not to delete our history. The reason for this besides the obvious could be that Google stands to gain much information with a more permanent history remaining on our computers for them to analyse. Yes, you can go delete it…I think. Once I figure it out, I’ll let you know, but for now, would keeping the history on a user’s computer for much longer help Google serve better ads? Would it help them figure out that I am more crabby during the end of the month when all the bills are due? They could potentially use our in-tact history as I imagine they’ve used web history before now to predict our behaviour and serve up even better ads? It seems like a viable option to me.
Google’s official line is that they can serve you better with in-tact history, because it drives the omnibar, which may be true, but how deeply true this is may be somewhat of a question. I think the geniuses at Google HQ could come up ways to leverage this extremely fortunate circumstance, now that users have an incentive to keep their hand out of the cookie jar.
photo credit: TheTruthAboutMortgage.com
Chrome has a strange and almost funny feature, a crashed tab or crashed plugin will display in its place a sad folder icon. I have never seen an emotional web browser like this before. Besides all the other innovations, the geekery under the hood, this is a sure sign that Google meant this browser for consumers at least in some regard, since you don’t add cutesy icons or emotes to a browser to appease geeks and power users.